BRAND LAUNCESTON, does that have a ring of credibility? It might but Launceston Council's track record of marketing just about anything is tarnished with systemic failures. Ald. Peck says that "at the end of the day you spend your own money better than anyone else," but here as they say "the wish is the father to this thought".The notion that Council could get better value for money on any number of things is well founded. Sadly the reality has been that Council has built a marketing empire that just does not deliver. Its a 'Top End' operation that's quite probably lubricated by many a boozy lunch – quite probably at ratepayers' expense.
As a conference and convention destination Launceston has advantages and disadvantages. Trouble is Launceston's marketeers jump strait in and assume that they have a handle on the situation they are yet to research – but they have no appetite to do that in any serious way.
If we look around us there are Council marketing clangers all about us and one suspects that if Launceston's new GM has a critical bone in his body he's got quite a bit in front of him. He's just inherited a marketing bungle to do with parking and then there is the 'The Aquatic Centre' , then there's the museum – but let's not frighten him too much.
If we look around us there are Council marketing clangers all about us and one suspects that if Launceston's new GM has a critical bone in his body he's got quite a bit in front of him. He's just inherited a marketing bungle to do with parking and then there is the 'The Aquatic Centre' , then there's the museum – but let's not frighten him too much.
Rodger
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