CAR INSURANCE: what next?

Yes, Yes, Yes, it really is Australia Post and they are now selling car insurance. Once upon a time they were the prestigious and trusted carrier of the Royal Mail – now they're flogging car insurance !!! Just what has the world come to?

Why car insurance? Well they don't explain that as they slip their promo material in our mailboxes and postboxes. To their credit they do not seem to be delivering to their customers – or is it clients these days – who announce on their mailbox that that they do not welcome JUNK MAIL – at least they seem to know that this stuff is junk.

We all thought that as a government quango their principal obligation was to provide a mail service – not compete with their car insurance customers. The purveyors of car insurance must be pretty pee’d off. Here it can be claimed that Australia Post is competing in an unfair way.

Only Australia Post can blanket saturate the postal system with virtually free advertising – well they might have paid for the printing.

It's bad enough that Australia Post shops sell everything from laptop computers to fluffy toys!! What next? What have we got to look forward to?

There is a little black duck out there that tells us that Australia Post cannot always get the right mail in the right mailbox or there on time. One wonders what kind of car insurers they'll turn out to be. There is that old advertising agency mantra that goes something like "the best way to kill a bad product is to advertise it!" One wonders if anyone at Australia post has heard that one.